Clarity Meets Creativity
We are Mindful.
A creative consultancy for brands that value clarity, meaningful communication, and thoughtful creativity.
Ideas that Connect
Being mindful means deeply
understanding both the brand’s truth
and the human experience.
That’s how we build the bridge
that connects brands and people.
How We Help Your Brand
Brand Positioning & Strategy
Shaping your brand’s purpose, positioning, and voice.Creative Campaigns
Designing thoughtful campaigns that resonate and inspire action.Workshops & Ideation Labs
Empowering teams through mindful learning and collaborative idea-building.
Past Brand Collaborations
Some of the brands our founder
has partnered with in the past.
Our Work
Stories of how we’ve helped brands connect with their audience
through clear, creative, and meaningful communication.
Our Founder
Untung is a seasoned Brand & Creative Consultant with 20 years of experience building brands across industries- from lifestyle, FMCG, beauty, to B2B.He has led advertising projects at top agencies such as Dentsu, LOWE, and BBDO Singapore,
helping brands craft stories that resonate and build genuine connections with their audiences.At Mindful Ideas Lab, Untung combines strategic clarity, creative storytelling, and mindful thinking to help brands communicate with heart, engage meaningfully, and grow lasting relationships.
Say Hello!
Every good collaboration begins
with a thoughtful conversation.
Let’s have a chat.